I've studied up on Wordtracker today. This is an online service that all the professionals use for keyword analysis. I've found a competition feature that I'd missed for, where you can check which keywords are actually producing results (as terms can be searched many times, but websites haven't appeared due to various factors including websites not having keyword tags)
I've used this new knowledge to good effect and have searched for my PP6 Project for Stepping Stones Day Nursery and also my current commission Jamez Transport which is now built. I will go through the keyword analysis results with a fine toothcomb and amend the websites where necessary
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